Scent is all-over and works directly.

MAGIC BOX creates scented experiences

We make experience marketing. The sense of smell is our passion. Our unique area of expertise is the Direction of Scents. We develop your fragrance marketing concept, give you the advisory support for emotionally addressing your customers olfactory and provide the appropriate AirEnhancer scent technology. We enjoy facing the challenge of considerately implementing the sensitive medium that is scent. For Wellness, Marketing and Experiences – all in one breath.

Scent works faster than you think

The importance of smelling becomes inevitably clear as does the power of the unconscious perception of our olfactorial surroundings. The scope of possibilities to take influence in them is vastly varied and odourization needs to be regarded more than just putting perfume on. To successfully reach its objectives, the artificial creation of a naturally graceful experience of scent requires a thourough investigation of the surroundings and their users.

Current Projects

Case studies on various scent implementations – different tasks and technologies

Wellness meets Multimedia

The Vesitorni combines a medium heat sauna with a 360 ° visual experience of foreign regions enriched by eight different specific fragrances of flora according to the scenes. This creates a stimulating atmosphere of well being for the guests’ body and soul.

73 million visitors at Shanghai Expo 2010

The Chinese audience appreciates multisensory marketing: MAGIC BOX point-of-scent stations completed different interactive spots in the German Pavilion . This one stimulates the appetite with the irresistible smell of freshly baked hazelnut cake.

Kingdom of Salt – a Jouney to the Past

The exhibition about the Hallstatt age is touring in Europe since 2013. See and smell the authentic way of how the prehistoric salt mining was run, how people lived in the salt domes and then were declined in a natural disaster.

Winterhalter:  Adventure inside a Dishwasher

Entering the cube on the fair stand, at first a clean perfume is perceptible, then herbs and bread are clearly smelled for a few breaths according to the specific way of industry; with multi commercials projected on the wall.

Fragrance works directly – 2017 you meet MAGIC BOX at the fairs:

Messe Düsseldorf, 05.-09. March 2017, Hall 4 Stand E24

Euro Attractions Show (EAS) 2017 – Berlin, 26.-28. September 2017, Hall 22 Stand 1300

Excerpt references and customers

Kontakt +49 2131 59 18 10