TOP Trend at Euroshop: Scent Marketing at the POSat events and exhibition stands, in showrooms and exhibitions, for staging and print ...
Smell the grass grow
Fragrance marketing creates the fourth dimension. Try it out: Relax in the woods and on fresh meadow and discover the positive effect of the dimension of scent!
On our stand, our scent director, Mrs Elke Kies, takes you to a different world with natural fragrances or incisive themes – according to your wishes.
- Successful application scenarios and their technical implementation
- Reference projects of trade, fair, event, leisure
Would you like to know more? Mr. Alan Anders, our expert for all technical details of ambient air care, will be happy to advise you how your scent idea can be realized!
Imagination at the POS
Customers of today are sophisticated and want to discover something new.If they do not buy online, they expect special experiences. Fragrance marketing is available at the POS. It allows you to directly influence buying behavior and customer loyalty:
- Fragrant Display– an appetizing stimulant makes your customers hungry. The purchase impulse directly follows the sampling.
- Ambient-Scent– cleans and enhances the air. Your customers feel comfortable and are pleasantly tuned. They are more open to buy value-added products.
- Point of Experience– a product or decoration related scent is released by approach or by a certain action. This surprising effect is strongly emotionalizing, increases the interest and creates long-term positive memories.
Multisensory concepts that integrate fragrance marketing have a strong emotional effect. Use our scent concepts to inspire visitors at trade fairs and events:
- NoseCatcher– a concise scent surprises and stops your potential customers. Curious, they come to your stand or into your showroom
- Invigorator– at trade fairs, conversations are more effective when the air is cleaned and enhanced with a fresh, concentration-lifting fragrance under the perception limit.
- Events with Scents– create attention. They reinforce the emotional character of your message – directly into the emotional centre of your guests’ brains.
We are pleased to meet you at Düsseldorf!
Use the olfactory opportunities to deeply touch your customers. Increase your image, awareness, customer loyalty and last but not least your sales with the right fragrance concept. Due to the strong frequency at Euroshop, you can arrange an appointment with us in the run-up. Please feel free to use our contact form.