Goal: The fair booth concept relates to the name and power of the new model: placed on sandstone and surrounded by large projections of its Business- and desert culture the adventurous scent heralds the highlight of the Offroad-Ralley

Scent: Spicy, daring scent that is loved by men

Technique: AirEnhancer-ScentWave with piping attached below the elevated floor, thoughtfully placed nozzles around the car create a fragrant aura; precise dosage via multimedia control