Goal: Sales maximization by extra placements with soccer feeling: For the European Soccer Championship 2004 a mobile fan rostrum on artificial grass equiped with sound and scent toured through their beverage retail outlets. The sales expecations were exceeded by far!

Scent: Freshly cut Green Grass as solid-gel scent

Technique: Mini-AirEnhancer scent cylinder within the rostrum. The range of ~30m² worked exactly for the odorization of the special promotion area