Trade Fairs are sheer Live CommunicationHow to create a pleasant atmosphere, enhance sales and drop emotional anchors
In long-term use on a fair stand, a scent application should be around the perception treshold. For a basic fragrance concept, an invigorating air quality is required that supports concentration and communication. A pleasantly perceived air encourages visitors to stay, and helps dialogue partners to rate each other more positively. In order to the vocal strain of the booth crew and to prevent the risk of infection at international trade fairs, we rely on the antiseptic properties of blends from 100% essential oils, which are highly efficient already in low dosed ambient air care.
Besides those more functional aspects, a fair stand is an ideal place for fragrance marketing. MAGIC BOX realizes the most diverse scent scenarios: »Nose catchers« at the edge of the booth stop and attract the visitors. Themed and spacially narrow fragrances highlight new products and make them emotionally perceptible. Those »Points-of-Scent« are only claiming your visitors’ sense of smell for a short moment.But this is enough to make the brand association of the visitors more vivid and clear, get your supply loaded with sympathy and to embed it in the memories until after the fair.
MAGIC BOX Scent Direction helps you develop the best solution for your fragrant approach (without -) with the right aroma and its well dosed application with invisibly integrated precision technology.
Picture sources: EA gamescom, interlübke
- NoseCatching at the stand to increase the visitor frequency
- Multisensory marketing: symbiosis of image, light and sound fragrance
- Slight fragrance at the perception limit to augment the value of the appearance
- Activating fragrances to enhance the pleasure of communication
- Positive health effects: Vitalization and immunization of the employees through the use of antiseptic natural essential oils
Antiseptic air treatment
Deutsche Telekom /Atlas Service
KölnMesse FSB aquanale
LSG sky chefs/Expotechnik
MesseHamburg Du + deine Welt
Nordex/ Ingenieurbüro Stang
Pferd Werkzeuge/dudda Design
Velux Dt./Atelier Seitz